| Dear Sir / Madam,
Southern Bank BlueChip Mastercard
Welcome to a world that rewards you.
A revolution of instant privileges
Many of us have dreams. Dreams that will change our lives or the world. As for us, we had a dream to invent a revolution where you don't succumb to the functions of a traditional credit card. Introducing the revolutionary SBB BlueChip MasterCard, the first credit card with a curve.
Revolutionary Design
Tastefully designed, its unique curvature signifies the curves in life. It exemplifies the way life should be led - your way !
Radical feature
Earn SmartPoints in addition to Bonus Points whenever you spend at participating Smart Point merchants. With the accumulated SmartPoints, you can choose to redeem your next purchase instantaneously ! Now, you can step into a world of unlimited conveniences, benefits and rewards.
Evolutionary security
The SBB BlueChip Master Card provides you unsurpassed payment security from on-line transactions to SmartPoint storage, through its embedded smart chip.
Sign up by 30 April 2004 to enjoy a revolution life with us. For more information, call our Customer Service Hotline at XX-XXX 7788
Yours truly,
Jean Yeoh
Head
Payment System & Direct Banking Division
Southern Bank | 
